Indian Internet and E-commerce Market – Facts and Figures

Internet Facts for India – 2014 figures : No. of Internet Users -24 lakhs + , Internet Penetration – 20% No. of Mobile phone users- 97 crore, Smartphone Penetration is … Continue Reading →


How to gather Local Digital Marketing Insights

In addition to the input you request from the marketing teams, there is a lot you may be able to find out by following the below mentioned steps: Use Alexa.com … Continue Reading →


Digital Content Management: Asset Creation Process?

The what, which, when, where, how, why and who of Digital Content? When: When to publish, update or retire the content How: How content is crafted, curated & delivered: creatively … Continue Reading →


Future of Digital Marketing in India

Popularity of social media and use of mobile and tablet devices are changing consumer behaviour and expectations.  Consumers are leading the way and companies are struggling to keep up. There … Continue Reading →


Social Media Listening

Social media monitoring, or listening, involves searching for phrases, keywords, or hashtags for the purpose of tuning in to social conversations. It helps you understand what is being said and … Continue Reading →


Web 2.0 Marketing

Web 2.0 marketing  is a collection of open-source, interactive and user-controlled online applications leveraging and using a combination of traditional marketing methods like direct mail, e-mail and events with the … Continue Reading →


Use of Social Media by Enterprises in India

Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities.It encompasses modifications to corporate intranets and other classic … Continue Reading →


Social Media Marketing Industry Usage Analysis

Social Media marketing is growing at a fast pace and has become essential for the industry.Came across the fifth annual 2013 Social Media Marketing Industry Report by Social Media Examiner … Continue Reading →


About Me

I am a marketing professional with experience in several disciplines such as marketing communications, field sales, inside sales and channel marketing. I have worked in various domestic and MNC organizations … Continue Reading →


My Contact Details

email – mohitsn@yahoo.com , mohitsdn@gmail.com